Introduction & About the Company
MSA Organics
Meaning of MSA:
- Muhammad Saad Anwar (Founder’s Son): Generational legacy and inspiration.
- Mother Soil Assets: Philosophy that soil is our greatest treasure.
- Prophetic Connection: Spiritual blessing linked to the name Muhammad (â– ).
Mother Soil, Pure Assets for Life.
Vision
To be recognized globally as a trusted brand for organic and natural assets from the Mother Soil.
Mission
To deliver pure, natural, organic, and sustainable products from Mother Soil to every human being on this beautiful planet, ensuring food is clean and free of adulteration.
Core Values
Purity, Trust, Sustainability, Innovation, Customer Commitment, Global Reach.
Products & Services
Himalayan Pink Salt
Available in family packs (2, 5, 7, 10). Pure and tested by local standards.
Spices Line
Red Chili, Turmeric, Cumin, Coriander, Black Pepper.
Family Packs
Salt + Spice combos.
Future Products
Pure Honey (Sidr & Beri), Herbal Teas, Recipe Masala Mixes, Rice.
Achievements & Certifications Badges
Future Goals & Roadmap
Immediate (1–3 Months)
Physical market entry across Pakistan; finalize Halal, Trademark and required certifications.
Short Term (3-6 Months)
Retail expansion, digital growth
Mid Term (6-12 Months)
New product launches (Honey, Herbal Tea, Recipe Mixes, Rice); ISO certification.
Long Term (12-24 Months)
Global expansion, eco-packaging innovation, worldwide recognition.
Brand Philosophy & Values in Action
Purity: Lab-tested, free of adulteration, transparent labeling.
Trust: Halal, Trademark applied, ISO planned.
Sustainability: Eco-packaging, future biodegradable innovations.
Customer Commitment: Online accessibility, responsive service, feedback loop.
Innovation: New products, AI-driven marketing, digital campaigns.
Social Impact & Community Engagement
Profit for a Purpose
Part of profits dedicated to orphans, widows, and communities in need.
Community Engagement
Awareness campaigns (Eat Pure, Live Pure), farmer collaboration, social content
Sustainability for Society
Eco-initiatives, CSR (clean water, nutrition awareness).
Message
Every purchase is not just for your home, but for humanity’s well-being.
Marketing & Digital Presence
Website: www.msaestore.com (main hub).
Daraz Marketplace: Presence in Pakistan’s top online store.
Social Media: Facebook, Instagram, TikTok, YouTube (planned), WhatsApp channel.
Marketing: SEO content, reels, paid ads, WhatsApp promotions.
Achievements: Growth in traffic, followers, engagement.
Future: Global digital campaigns, influencer collabs, YouTube launch.
Partnerships & Collaborations
Current
Local farmers, lab partners, logistics networks.
Retail
Daraz, future supermarkets, organic stores.
Growth
Influencers, international trade partners, certification bodies.
Community
NGO & social welfare partnerships for social causes.
MSA Organics is not just a brand but a promise of purity, trust, and service.
Every purchase contributes to humanity, health, and hope.
From Soil to Every Table, building a healthier tomorrow for generations.
Eat Pure, Live Pure — Together with MSA
